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Businesses have started to migrate some of their advertisements to online platforms like Facebook and Google to reach more people and convert more leads. Since last year, most of these businesses heavily relied on online ads to increase their business’ visibility as more and more people turn to the internet as their primary source of …

Facebook Ads vs Google AdWords: Which One is Right for Your Business? Read More »

Online marketing has recently been shaken up by the Apple update and its implications, especially on Facebook ads. The update’s main highlight is the restriction of apps from sharing iPhone user data with third parties unless granted explicit permission by the user. The iOS 14 update sparked mixed feedback from Facebook users but mainly marketers …

How iOS 14 Affects Facebook Ads Read More »